Media, Collaborations & Retail
Press & Partnerships
The story behind I Am an Overcomer — and how to work with us.
The Story
Luxury fragrance, born from lived experience
I Am an Overcomer sits at the intersection of luxury fragrance and emotional wellbeing — a brand built on the belief that resilience is not loudness, but depth. It was founded by Juliet Baboolal, a former lawyer who, after two decades in demanding professional environments, created a fragrance designed to be worn as a daily ritual of self-declaration.
The signature ritual — Stop. Pause. Spray. Overcome. — pairs scent with intention, drawing on the science of how fragrance connects to memory and emotion. It is a brand story about women, resilience, and choosing yourself — told with the polish of a true luxury house.
In the Press
Featured in
BeautyMatter · 8 October 2026
2026 Week 41: Beauty Brand and Product Launches
Recognised in BeautyMatter's weekly roundup of brand launches, just 13 days after launch.
Read the Feature →Basenotes · 2026
I Am An Overcomer — Eau de Parfum
Listed in the Basenotes fragrance directory, the leading online guide to perfume.
View the Listing →Founder
Juliet Baboolal
Background
Former lawyer (LLB Hons, LLM) with 20+ years in construction and development law.
Founded
I Am an Overcomer — a luxury fragrance and empowerment brand.
Mission
To create a ritual, not just a fragrance — a daily reminder of resilience worn on the skin.
Based
United Kingdom. Shipping nationwide, with international delivery available.
For Media
Working with press
Founder interviews
Juliet is available for interviews on conscious luxury, fragrance as emotional wellbeing, and building a brand from lived experience.
Product for review
Sample bottles of the signature Eau de Parfum are available for bona fide editorial review and media gifting on request.
Press kit & assets
A press kit with founder bio, brand story, high-resolution product photography, and logo assets is available on request.
Story angles
Luxury with meaning, scent and neuroscience, the Overcomer Ritual, women in business, and resilience as a brand philosophy.
Retail & Wholesale
Becoming a stockist or partner
We are actively building our retail network for 2026–2027 and welcome enquiries from luxury department stores, independent boutiques, wellness spas, and curated lifestyle retailers who share our values.
Wholesale terms, minimum order quantities, and trade pricing are available on request. We also welcome brand collaborations, podcast invitations, and event partnerships aligned with our values of luxury, resilience, and emotional wellbeing.
Enquire about partnershipPress & Partnership Enquiries
Let's talk
For press features, editorial requests, brand collaborations, and media gifting:
For wholesale, stockist, and trade enquiries: