Coverage & Recognition
Press
Media, events, collaborations, and retail partners.
“More than a fragrance — a philosophy. I Am an Overcomer sits at the intersection of luxury and lived experience.”
— Featured Coverage
As Seen In
Media & Coverage
Vogue Living
Feature
The new luxury of intentional fragrance
I Am an Overcomer is redefining what it means to wear a scent with purpose. The brand's founder story is as compelling as the fragrance itself.
Black Ballad
Interview
Why one founder is building luxury around resilience
In an industry slow to celebrate complexity, this brand dares to put the overcomer story at the centre of everything.
The Sunday Times Style
Edit
Scents with stories: the fragrances worth knowing
Selected as one of the most interesting debut fragrance launches of the year, noted for its originality of concept and premium execution.
Psychologies Magazine
Wellbeing Feature
Fragrance as a tool for emotional resilience
The Overcomer Ritual has been featured as an example of how intentional use of scent can support emotional wellbeing practices.
Retail Week
Business Profile
From lived experience to luxury shelf: a brand built differently
A profile on the business model behind I Am an Overcomer and its ambitions for retail expansion.
Forbes Africa
Founder Profile
The entrepreneur wearing her own victory
A profile on building a luxury brand rooted in authentic personal narrative, and what this means for the future of conscious luxury.
Events & Collaborations
Where you can find us
Speaker & Exhibitor
The Luxury Fragrance Forum
Autumn 2026 · London
Brand Partnership
Black British Business Awards
2026 · London
Pop-Up & Feature
Wellness Curated — Dubai
Winter 2026 · Dubai, UAE
Upcoming
Future Retail Summit
2027 · London
Press Enquiries
Working with media & brand partners
For press features, editorial requests, brand collaborations, and media gifting:
A press kit and high-resolution assets are available on request. We welcome editorial features, podcast interviews, brand partnerships, and retail collaborations aligned with our values of luxury, resilience, and emotional wellbeing.