The Story Behind the Brand
Our Story
Why I Am an Overcomer was created, and the philosophy behind it.
Meet the Founder
A fragrance born from
the decision to rise.
I didn’t create I Am an Overcomer because life had been easy. I created it because it hadn’t.
For more than two decades, I built my career as a lawyer, navigating demanding environments, long days and the pressures of ambition, business and family life.
Behind those achievements was a woman who, like so many others, had experienced moments that tested her resilience. Moments when I had to rebuild my confidence, protect my peace and remind myself that difficult chapters did not have the power to define my story.
I wanted to create more than a beautiful fragrance. I wanted to create a ritual — a small, intentional moment in a woman’s day to reconnect with herself and remember what she has already overcome.
Overcoming doesn’t always look dramatic.
Sometimes it is getting up and trying again.
Sometimes it is setting a boundary.
Sometimes it is walking away.
Sometimes it is simply choosing yourself.
Every time you wear I Am an Overcomer, I want you to remember that your story is bigger than the chapter you are currently living.
This fragrance began as a reminder to myself.
Now, I hope it becomes yours.
Juliet Baboolal
Founder, I Am an Overcomer
Why This Brand Exists
Created by someone
who knows what it costs
I Am an Overcomer was not born from a boardroom or a branding exercise. It was born from lived experience.
I believe resilience is not something you perform for the world. It lives in the quiet moments — when the noise settles, when you stop, and when you recognise that you are still standing.
Fragrance became my anchor. I would reach for scent when I needed to feel grounded, capable and like myself again. Without realising it, fragrance had become a ritual — a daily act of self-declaration:
I am still here.
I am an overcomer.
I created this brand for every woman who has ever had to dig deep and discover that she had more in her than she knew.
This fragrance is for her. It is for you.
The Philosophy
What we believe
Resilience is not loud
It is depth. Strength does not need to announce itself.
Luxury belongs to the overcomer
Luxury is not an escape from difficulty. It is an acknowledgement of worth.
Scent is a declaration
What you wear on your skin can become a statement of who you are and how you choose to meet the world.
Wellbeing is holistic
Emotional wellbeing, physical presence and inner confidence are interconnected. I Am an Overcomer was created at that intersection.
Wear Your Victory
Your story. Your strength.
Your declaration.
I Am an Overcomer is more than a fragrance. It is an invitation to recognise the woman you have become.
Whatever you have walked through, whatever you are rebuilding, and whatever chapter comes next — your story belongs to you.
Wear the fragrance.
Remember your strength.
Wear Your Victory.
Read the Declaration