The Story Behind the Brand
Our Story
Why I Am an Overcomer was created, and the philosophy behind it.
J
Juliet Baboolal
Founder
The Founder
Created by someone
who knows what it costs
I Am an Overcomer was not born from a boardroom or a branding exercise. It was born from lived experience — from the kind of personal seasons that strip you bare and leave you wondering who you are without all the things you thought defined you.
I have always believed that resilience is not something you perform for the world. It is something you know in your quiet moments. When the noise settles. When you stop — truly stop — and recognise that you are still standing.
Fragrance became my anchor. I would reach for a particular scent when I needed to feel grounded, capable, like myself. It became a ritual without my even realising it — a daily act of self-declaration. I am still here. I am an overcomer.
I created this brand for every woman who has ever had to dig deep and discover that she had more in her than she knew. This fragrance is for her. It is for you.
The Philosophy
What we believe
Resilience is not loudness
It is depth. It is the woman who keeps going — not because it is easy, but because she has learned that she can. Strength does not announce itself. It simply is.
Luxury belongs to the overcomer
Luxury is not an escape from difficulty — it is an acknowledgement of worth. Every woman who has overcome deserves beauty, intention, and the very best of things.
Scent is a declaration
What you wear on your skin is a statement of identity. We believe fragrance should be chosen with the same intentionality as any other act of self-care.
Wellbeing is holistic
Emotional health, physical presence, and inner confidence are not separate things. I Am an Overcomer sits at the intersection of all three.
Wear Your Victory
This is your brand too.
I Am an Overcomer is not just a product — it is a community of women who understand that every scar is a story, and every story has power. When you wear this fragrance, you join that community. You declare something. And we stand with you.
Read the Declaration